PROJECT SUMMARY

Angela Servino is a freelance marketing professional specializing in Digital Marketing and Business Support. Her primary experience has been working with marketing systems but she also assists busy business owners in other areas such as customer service, website maintenance and all types of administrative tasks. Angela came to me looking for a logo and soon discovered, through a series of questions, that she wanted a cohesive brand for her small business. We started with a brand audit to determine her current brand's effectiveness, examined current strengths and challenges, narrowed down her target audience, fleshed out her mission, and discussed how her own personality would fold into her business brand. To complete the project, I developed her logo, color palette, fonts and presented her with an overall cohesive brand that fit her newly discovered business image.